The main target of this campaign is reach out to those people who are suffering from this and they are not aware of it. I have experienced it myself. A lot of people are affected but they fail to identify it
And for this project I have analyzed some case studies, psychologist views and conducted a survey. My target audience is 18 to 24 and also, I conducted my survey in university because this after university life major changes happened because practical life start and it’s totally a different change and people start to stress about it and it leads them to depression and anxiety.
Untreated mental health conditions can result in unnecessary disability, unemployment, substance abuse, homelessness, inappropriate incarceration, and suicide, and poor quality of life.
Since in Pakistan a lot of stress is not given to the mental health, its important for people to take responsibility in acknowledging and accepting ourselves and people around us who are struggling with some sort of phobias, fears or psychological conditions. This will lead to create a more tolerant and inclusive society we are truly in need of.