Bachelor in Graphic Design is structured to educate and prepare students for the fast-paced world of Design by not only instilling in them the talents and skill set demanded by the media, advertising and entertainment industries but also those needed for personal creative growth. The program aims to develop visual and cognitive articulation skills of the students. Furthermore, by imparting cutting-edge design technologies rooted within traditional design philosophies, the program aims to facilitate the requirements of the contemporary creative world, whilst keeping the practice sensitive to the socio-cultural context of the region.