The Walled City Lahore Authority (WCLA) and the Institute for Art and Culture (IAC), Lahore, have agreed to collaborate to educate and train students in the fields of Conservation and Tourism. This joining hands of an academic institution with a professional organisation breaks new ground in focusing on human resource development in the field of conservation, tourism, preservation of cultural heritage and promotion of cultural industries. It will encompass both a theoretical component which will be imparted at the IAC and a practical component which will be facilitated by the WCLA.
The Collaboration supplements the Government of Pakistan’s vision to promote our cultural heritage and sustainable tourism in the country. It will help in strengthening and replicating the conservation efforts of the WCLA, as the ambit of this organisation has been extended to various conservation projects located in the cities of Peshawar, Quetta, Multan and Okara.
There is an increasing demand for trained personnel, as the Government of Pakistan is actively taking up the issue of preserving monuments and heritage sites to increase cultural and religious tourism to promote economic growth. In order to keep pace with this demand, the proposed programs will supplement skilled workers and trained professionals to carry out conservation works, thus protecting, preserving and promoting cultural tourism and heritage value of these sites. Thus it is increasingly becoming important to recognize the need for active cooperation and collaboration between professional organisations and academia, one that IAC hopes to achieve. IAC has achieved many milestones in the year it has been established and welcomes prospective students for the spring 2020 semester to join in its mission of promoting conservation and tourism.