This ideology expresses that the mini (minimal) things in life are the ones that have maximum impact on and in shaping our lives.
The research part of this thesis consists of Primary data collection and Secondary data collection, considering all variables. This led to a project placed in a corporate environment and divided in three distinct phases.
Phase one aims to make people aware of how they are stuck in a loop. It consists of a Poster and an interactive activity.
Phase 2 consists of a series of posters on theme of “Dreams” and a Zine. The pop of color in the posters and the zine is for the hope, the exit strategy. That there still is an exit that we can take to get out of the rut.
Phase 3 has been designed as an invitation for an unwinding session aka “The Gateway”. This phase included an invitation card in collaboration with a wellness studio Cloud 9 to a one hour unwinding session where you could do different activities. You can talk to your friends, a person you just met or even a complete stranger. This activity has been designed and conducted through conversation starting cards.
