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Institute for Art and Culture is delighted to announce its strategic partnership with Rubika, the Reference School of Animation, Video Game, and Design in France. This collaboration delivers the opportunity and platform to leverage Rubika’s extensive knowledge and experience in the fields of 2D and 3D animation, games, and design. This proves to be a productive association to strengthen the academics and careers of game and animation students in Pakistan.


To achieve the objectives of this alliance, we have set several milestones to elevate our approach to education and training. These include elevating our curriculum to international standards, incorporating advanced technology into our teaching methods, establishing a student exchange program to promote mutual cultural exposure, and conducting workshops and training to foster creativity and technical dexterity.


Furthermore, we are honoured to announce the development of the Game Design Centre (GDC), which will serve as the creative hub for innovating and evolving the video game world. The GDC is based on the STEAM (Science, Technology, Engineering, Art, Mathematics) philosophy and will bridge the gap between academia and industry. Our aim for the GDC is to provide students with a practical learning podium where they can hone their skills and put their knowledge into practice through project-based learning. We are committed to providing state-of-the-art training personnel to ensure the highest quality education and training of students for successful executions and portrayal of creative notions.

In a nutshell, our alliance with Rubika and the establishment of the GDC represents a significant step to ace our mission of succeeding in the dynamic and exciting world of gaming and animation.


  1. Eligible applicants must be currently enrolled at an institution recognized by the HEC (Higher Education Commission).
  2. The competition is open to students from all degree programs, provided they have a portfolio demonstrating their game or animation design skills.
  3. To participate, students must submit both a portfolio of their work and a NOC (No Objection Certificate) from their current university.
  4. The selection process will be carried out by a committee of industry experts, who will review all submissions and shortlist the most qualified candidates.
  5. The shortlisted applicants will then be invited for an interview and tool proficiency test.
  6. The final round of interviews will be conducted on the 2nd and 3rd of March 2023 by RUBIKA and AFD (the organizations hosting the competition).
  7. The winners will be announced on March 6th, 2023.


* The institute shall reserve the right to accept or reject any student at its discretion

Unleash the Potential of your Portfolio,
in Game & Animation Design 

Join our Competition and Win Big!

Bachelors in Game Design & Bachelors in Animation Design 

IAC: 7 km, Main Raiwind Road, LHR


I, Noreen Arshad, am privileged to serve as a lecturer in the Department of Animation Design at the School of Digital and Cinematic Art within the Institute for Art and Culture. This esteemed institute has provided me with numerous opportunities for personal and professional growth in the field of game and animation design.

The Institute for Art and Culture and RUBIKA have a strong partnership aimed at enhancing the education and career prospects of students in this field in Pakistan. It is an honour for me to play a role in managing their exciting flagship project.

I am thrilled to extend an invitation to all students to participate in this competition by submitting their portfolios. This is a fantastic opportunity for the aspiring game and animation designers to showcase their skills and potentially qualify for a 15-day study trip to Rubika, the highly-regarded Reference School of Animation, Video Game, and Design in France. This is an exciting and rare chance for students to expand their knowledge and network with industry professionals on a global scale. Don’t miss out on this incredible opportunity!