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School Of Digital and Cinematic Art

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Welcome to the School of Digital & Cinematic Art

Welcome to the School of Digital & Cinematic Art, where we nurture your passion for storytelling and creativity through our Associate Degree programs in Game Design and Film & TV. Our engaging curriculum is designed to immerse you in the dynamic worlds of digital media, providing hands-on experiences that combine artistic expression with technical skills. You’ll explore the intricacies of game mechanics and cinematic storytelling, gaining the expertise needed to thrive in these exciting industries. With guidance from our dedicated faculty—comprised of industry professionals and experienced artists—you’ll develop your unique voice and vision. Join us at the School of Digital & Cinematic Art and embark on an inspiring journey to shape the future of entertainment!

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Asim Manzoor

Assistant Professor/Associate Dean
asim.manzoor@iac.edu.pk

PhD in Mass Communication - 2023 – University of Gujrat, Gujrat

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Sameeha-Qadeer-Ahmad

Sameeha Qadeer Ahmad

Associate Professor/HOD Animation Design
sameeha.qadeer@iac.edu.pk

Masters Multimedia Arts, National College of Arts, Lahore 2014

MS Leading to PhD (History of Art), Lahore College for Women University, Lahore 2011

MFA Graphic Design (Book Illustration), University of the Punjab, Lahore 2007

BFA Graphic Design (Book Illustration), University of the Punjab, Lahore 2005

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Raja Nouman Riaz

Associate Professor
Nouman.riaz@iac.edu.pk

• Master in Multimedia Art - 2011 – National College of Art, Lahore

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Uroob-Rubbani

Uroob Rabbani

Assistant Professor/In-charge Game Design
uroob.rabbani@iac.edu.pk

University College of Art and Design BFA-2012

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Sofia Younas

Assistant Professor
sofia.younas@iac.edu.pk

• Master in Multimedia Art - 2016 – National College of Arts, Lahore

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Ushna-Imran

Ushna Imran

Lecturer
Ushna.imran@iac.edu.pk

(Bachelors in Architecture) - 2017 - Comsats Institute of Information and Technology

(Masters in Multimedia arts) - 2022 - National College of Arts

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Muhammad Numan Ahsen Mughal

Lecturer
Numan.mughal@iac.edu.pk

• Bachelors of Game Design – 2023 – IAC

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Daniyal-Shafiq

Daniyal Shafiq

Assistant Professor
daniyal.shafiq@iac.edu.pk

College of Art and Design, University of the Punjab, B.F.A - 2019

College of Art and Design, University of the Punjab, M.F.A - 2022

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Zubair Zafar

Zubair Zafar

Assistant Professor
Zubair.zafar@iac.edu.pk

• BFA-Graphic Design - 2017 – University of the Punjab , Lahore • Master’s – Multimedia Arts - 2022 - National College of Arts, Lahore

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Syed-Ali-Sultan

Syed Ali Sultan

Assistant Professor
syedalisultan@iac.edu.pk

MA Communication, Culture, and Media, Coventry, UK – 2021.

BA (Honors) Mass Communication, FCCU, 2017.

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Sikandar Javed

Assistant Professor
Sikandar.javed@iac.edu.pk

MA Filmmaking – 2021-2022 – University of Bradford, UK

MS Film & TV – 2017-2019 – Beaconhouse National University, Pakistan

BSCS – 2013-2017 – National College of Business Administration & Economics, Pakistan

Intermediate in Computer Science – 2010-2012 – Quaid Comsit College

Matriculation in Arts – 2008-2010 – Nursery Home & School

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Mian Umer Farooq

Assistant Professor
Mian.umer@iac.edu.pk

MPhil in Mass Communication (Film & TV)

Master of Art in Mass Communication

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Muhammad Usman

Lecturer

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Associate Degree in Film & TV

This program offers a comprehensive education in film and television production, focusing on the artistic and technical skills necessary to create compelling visual narratives. Students engage in hands-on learning, exploring the entire production process, from pre-production planning and scriptwriting to cinematography and post-production editing. This curriculum prepares graduates for careers in film, television, and digital media industries.

Scope of the Program

Over two years, this degree program covers essential aspects of film and television, including directing, producing, sound design, and visual storytelling. Students participate in collaborative projects, allowing them to work on short films and TV segments that showcase their creativity and technical abilities. Key areas of study include screenplay development, lighting techniques, and editing software. With opportunities for internships and industry collaborations, students gain valuable experience and insights into the fast-paced world of media production.

Program Objectives

  1. Develop a strong understanding of the principles of film and television production and storytelling.
  2. Cultivate skills in various aspects of production, including directing, cinematography, and sound design.
  3. Foster teamwork and communication skills essential for successful project collaboration

Learning Outcomes

  1. Produce original film and television projects that demonstrate creativity and technical proficiency.
  2. Effectively collaborate with peers to execute production projects from concept to final cut.
  3. Present film and TV projects articulately, showcasing artistic vision and production skills.
Course Outline

Associate Degree in Game Design

This program offers an immersive education in game design, focusing on the creative and technical skills needed to develop engaging and interactive gaming experiences. Students engage in hands-on learning, exploring game mechanics, storytelling, character design, and programming. This curriculum prepares graduates for careers as game designers, level designers, and 3D modelers in the thriving gaming industry.

Scope of the Program

Over two years, this degree program covers essential aspects of game design, including concept development, user interface design, and game production. Students work on collaborative projects, allowing them to create playable prototypes and showcase their unique design visions. Key areas of study include game theory, programming languages, and digital art techniques. With opportunities for internships and industry partnerships, students gain valuable experience and insights into the fast-paced world of game development.

Program Objectives

  1. Develop a strong understanding of game design principles and their application in creating immersive experiences.
  2. Cultivate skills in various game development tools and software, including Unity and Unreal Engine.
  3. Enhance creativity and critical thinking through design challenges and project-based learning.

Learning Outcomes

  1. Produce original game projects that demonstrate creativity and technical proficiency.
  2. Collaborate effectively with peers to design and develop interactive gameplay experiences.
  3. Present game projects articulately, showcasing artistic vision and technical skills.
Course Outline