The School of Digital and Cinematic Art is offering wide-ranged and thorough programs for talented youth to become a successful part of the multi-billion-dollar industries; Game Design, Animation, Film and Television. Our programs are practice-oriented, providing hands-on training to the students in the areas of their interest along with critical thinking approach with an eye on the history and culture of our region. It offers solid foundations in all aspects of the relevant industry requirements, as we untie the entertainment, information and communication world from the general to the specific, from the theoretical to the practical, with a focus on research work and special projects, aiming to put our students at the top of the industry scene. The school is providing students with the best professional labs with education focusing on real world experience.

The School of Digital and Cinematic Art introduces initiatives which unite academic divisions and encourage the cross-pollination of ideas in order to better train students to recognize and capture opportunities in a world where disciplines intersect and where industries are changing at a fast pace. The basic teaching approach revolves around SDCA’s caseworks, an initiative where a series of teaching materials are focused on a single project and used in several core courses simultaneously. SDCA believes in active learning through entrepreneurial training, and bridging research and practice.

The aims and objectives of the degree programs offered by SDCA are to encourage students to:

• Develop their own artistic vision using theoretical and practical knowledge and skills.

• Design innovative games through latest storytelling techniques.

• Produce and develop ideas for film and other media that include writing from personal experience, visual and aural acuity, technical excellence, dramatic distillation, and emotional resonance.

• Visually express these unique ideas on film, video, or in new media, and to exhibit a thorough understanding of the concepts essential to the art of directing projects for film, television, documentaries, dramatic narrative projects, and the web.

• Promote an awareness of cinematic arts, comprising animation, interactive storytelling, game design, visual effects, the web and digital media, and how they all play a vital role in the evolving nature of storytelling in film, television, and the web.

IAC introduces the Incubation Center administered by SDCA, envisioned to bring together academia and industry. The Incubation Center will work as a Gaming, Animation and Film Venture Accelerator that is designed to capitalize on the tremendous opportunities existing in the mobile application, gaming, film and animation spheres. It seeks to achieve its primary objective by supporting students and talented youth with a target of creating successful projects/companies during the course of its development. We believe that the success of these projects/companies will inspire the young professionals and would-be entrepreneurs to take up the challenge of venturing to create a cycle of success and investment in this emerging sector of today’s knowledge economy.

French Experts to teach you in SDCA!

School of Digital and Cinematic Art-SDCA has created a linkage with institute in France called RUBIKA, with which IAC will collaborate to offer courses for SDCA students. French industry experts in the field of Game and Animation will also be part of SDCA faculty to give knowledge of latest tolls and techniques plus methods to develop businesses in the field of Game and Animation Design, selected students might get opportunity to do internships with French Game and Animation studios and to study courses at French counterpart. French expert Mr. Jean-Baptiste visited IAC and conducted workshop for students “Using Mughal Paintings for Games and Animations”. Mr. Jean discussed more workshops and courses to offered to students at IAC. You can learn the art of game and animation design and be part of multi billion industry.

Zafar Iqbal

Professor/Dean of Arts

 

Shahid Mahmood

Nadeem

Professor

Muhammad Hafeez

Tahir

Associate Professor

Marryam Khan

Assistant Professor

 

Agha Reza

Assistant Professor

 

Abdur Rehman

Assistant Professor

 

Ali Ijaz

Assistant Professor

 

Imran Gul

Assistant Professor

 

Hassan Qadir

Assistant Professor

 

Ali Hassan Naeem

Assistant Professor

 

Shahzad Mahmood

Lecturer

 

Naintara Abdul Fazal

Lecturer

 

Kainat Thebo

Lecturer

 

Professor Zafar Iqbal – Dean of Art

Prof. Zafar Iqbal is serving as the Dean of Art at the Institute for Art and Culture. He was the Professor
of Design and Director of the Multimedia Arts Master’s Program at the National College of Arts (NCA)
Lahore before joining IAC. He also held the role of Director International Relation Office at the NCA
during which he initiated international residency programs and invited several foreign artists, arranged
exhibitions, seminars and film festivals. He completed a 9 months Film Making Course (residency
program) at the Ecole Superiure d’Art d’ Aix-en-Provence, France, in 2002, after which he participated in
the Video Arts Exhibition at the Ecole in November 2005. He has also developed the Design Curriculum
for the Centre of Excellence in Art & Design, MUET Jamshoro and has been involved in many art
education research projects. He is a Member of the Board of Studies at Lahore College University,
University of Gujrat, Kinnaird College for Women, Lahore, and the Centre of Excellence in Arts & Design,
Jamshoro

Shahid Nadeem

Professor

shahid.nadeem@iac.edu.pk

Professor Shahid Nadeem is Pakistan’s leading playwright and director. He heads Ajoka Theatre and the Film and Television Program at the Institute for Art and Culture Lahore. 

He has been PTV’s Deputy Managing Director and Communications Officer at Amnesty International. He was a Getty Scholar in Los Angeles and a Fellow at the National Endowment for Democracy, Washington. He is currently a Member of the Board of Governors of PNCA, Islamabad. A recipient of the President of Pakistan’s Pride of Performance Medal, he is also the holder of Otto Award for Theatre Commitment and was selected by the ITI/ UNESCO to deliver the World Theatre Day Message 2020. 

Muhammad Hafeez Tahir

About 11 years of teaching media at Institute of Communication Studies University of the Punjab, Beaconhouse National University, University of South Asia and Institute for Art and Culture.

Master in Urdu and Administrative Sciences, University of the Punjab, Diploma in Journalism and Professional Writing (Jersey Britain), Architecture at NCA, International Training Course on TV Program Production and Management, Multi Media Training Centre Indonesia, a JICA project. Television Production Training at PTV Academy, International Training of drama for children, a UNDP/PTV project.

27 years of direction and production experience with PTV, created Ainak Wala Jin. Video Consultant Asian Development Bank. About 30 years of parallel experience in Advertising with SASA, Interflow, Velocity and Ad group

6 PTV awards and 2 nominations, two graduate awards and several others for direction and production. Still photography award by PNCA, Lok Virsa and National Press Trust.

Four publications to credit, including three poetry books and a novel. A hand book on Documentary Production is under print.

Marryam Khan

Assistant Professor

marryam.khan@iac.edu.pk

Coordinator- SDCA
With a Masters degree in multimedia from NCA, Maryam has been in the field of multimedia since the past 13 years. She is an experienced multimedia professional with a diverse experience in the field of education, TV, and digital and cinematic art. Areas of expertise include extensive research in understanding culture and fusing modern design with cultural motifs of different regions. Before joining IAC, She has worked as a teaching professional at NCA, Design Analyst at LUMS, Concept Artist in the Middle East, and as a Creative Head for an entertainment channel.

Agha Reza Abbas

Assistant Professor

agha.reza@iac.edu.pk

Agha Reza Abbas is a Concept and Interaction Designer, Multimedia Artist, Game Design Theorist. In the past he has been a Creative Concept Game Design Consultant at VR Copycats Studio, New York, a Senior Concept Designer at Capital Design Studios, New York and an Art Director at Englishmen Advertising Agency in New York, USA.

Abdur Rahman

Assistant Professor

abdur.rehman @iac.edu.pk 

Abdur Rehman is in charge of the Animation Design Program at IAC. He obtained his masters from the National College of Arts, Lahore and his BFA and MFA from University of Peshawar. His research interests are Animations & Design. He has been awarded with the “Abdur Rashid Kardar” Gold Medal for the highest aggregate marks in masters from NCA Lahore, Gold Medal for highest aggregate marks in masters from the University of Peshawar.

Muhammad Ali Ijaz

Assitant Professor

ali.ijaz@iac.edu.pk

Muhammad Ali Ijaz is a 2009 graduate from the National College of Arts with a degree in Film & Television. He has been producing, writing and directing films for various national and international organizations which include WWF, Oxfam, UNICEF and the British Red Cross. His award winning documentaries have been screened in film festivals around the world. His awards include the “WWF- Living Planet Award” for his documentary “Missing Vultures” and “Award for Scientific Merit” at the SCINEMA International Film Festival, Australia and “People choice Award” at the Borrego Springs Film Festival in California for his documentary “Pangolins in Peril- A story of rare scales”.

Imran Gul

Assistant Professor

Imran Gul is a creative artist and writer with a Master’s Degree in Multimedia Arts from National College of Arts, Lahore. He is winner of best animation award at FiLUMS and is two times winner of All Pakistan Inter-universities Poetry competitions. For 11 years, he has served for the welfare and training of students at Nishat Welfare Organization, for which he has received multiple awards. He has more than 8 years of professional experience in animation, design and gaming industries and has served in Pakistan’s leading design and gaming studios and is now running his own studio namely Urdu Tools and has been teaching as visiting faculty at Kinnaird College for Women, Lahore.

Hassan Qadir

Bachelors in Film, Television & Theater from Beaconhouse National University 2008
Award Winning Sound Designer having decade of experience in the video game industry and other linear storytelling mediums.

Ali Hassan Naeem

Assistant Professor (Visiting)

alihassannaeem786@gmail.com

Ali Hassan Naeem graduated in 2014 from G.C. University with a degree in Bachelors of Science in Information Technology. He has been working as a Game Developer since 2016 nationally and with some International Game Studios Including Voodoo, Lion Studios and Homa Games. He is certified in Introduction to Game Development and Game Development for Modern Platform from Michigan State University, USA.

Shahzad Mehmood

Lecturer

shahzad.mahmood @iac.edu.pk

Shahzad Mehmood is a film maker, product and food photographer who has done his Masters in Multimedia Arts from NCA, Lahore. He loves to travel and capture his experiences through still and moving images. He is currently managing film productions at Fundamental films and is also working as a faculty member at IAC in the School of Digital and Cinematic Art.

Naintara Abulfazal

Lecturer

naintara.abulfazal @iac.edu.pk

 Naintara is a gifted artist, illustrator, animator and writer. She worked as a Teaching Assistant during her studies and as Visiting Faculty after completing her Master’s degree at NCA. She joined the Teaching Nursery Program at IAC (2016) as a teaching fellow, where in six months of training she was promoted to Junior Lecturer.

Kainat Thebo

Lecturer

kainat.thebo@iac.edu.pk

Kainat Thebo is a 2016 film graduate from National College of Arts (NCA), Lahore. She worked as a video producer at National Institute of Folk and Traditional Heritage and project officer for Cultural Caravan Pak-China project at Pakistan National Council of the Arts, Islamabad. Additionally, she’s a practicing fine art photographer and exhibited her work in various art galleries. Currently she’s teaching at School of Digital and Cinematic Art (Institute for Art and Culture), Lahore.