School Of Digital and Cinematic Art

Asim Manzoor

Assistant Professor/Associate Dean

asim.manzoor@iac.edu.pk

PhD in Mass Communication - 2023 – University of Gujrat, Gujrat

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Sameeha Qadeer Ahmad

Associate Professor/HOD Animation Design

sameeha.qadeer@iac.edu.pk

Masters Multimedia Arts, National College of Arts, Lahore 2014

MS Leading to PhD (History of Art), Lahore College for Women University, Lahore 2011

MFA Graphic Design (Book Illustration), University of the Punjab, Lahore 2007

BFA Graphic Design (Book Illustration), University of the Punjab, Lahore 2005

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Raja Nouman Riaz

Associate Professor

Nouman.riaz@iac.edu.pk

• Master in Multimedia Art - 2011 – National College of Art, Lahore

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Uroob Rabbani

Assistant Professor/In-charge Game Design

uroob.rabbani@iac.edu.pk

University College of Art and Design BFA-2012

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Sofia Younas

Assistant Professor

sofia.younas@iac.edu.pk

• Master in Multimedia Art - 2016 – National College of Arts, Lahore

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Ushna Imran

Lecturer

Ushna.imran@iac.edu.pk

(Bachelors in Architecture) - 2017 - Comsats Institute of Information and Technology

(Masters in Multimedia arts) - 2022 - National College of Arts

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Muhammad Numan Ahsen Mughal

Lecturer

Numan.mughal@iac.edu.pk

• Bachelors of Game Design – 2023 – IAC

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Daniyal Shafiq

Assistant Professor

daniyal.shafiq@iac.edu.pk

College of Art and Design, University of the Punjab, B.F.A - 2019

College of Art and Design, University of the Punjab, M.F.A - 2022

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Zubair Zafar

Assistant Professor

Zubair.zafar@iac.edu.pk

• BFA-Graphic Design - 2017 – University of the Punjab , Lahore • Master’s – Multimedia Arts - 2022 - National College of Arts, Lahore

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Syed Ali Sultan

Assistant Professor

syedalisultan@iac.edu.pk

MA Communication, Culture, and Media, Coventry, UK – 2021.

BA (Honors) Mass Communication, FCCU, 2017.

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Sikandar Javed

Assistant Professor

Sikandar.javed@iac.edu.pk

MA Filmmaking – 2021-2022 – University of Bradford, UK

MS Film & TV – 2017-2019 – Beaconhouse National University, Pakistan

BSCS – 2013-2017 – National College of Business Administration & Economics, Pakistan

Intermediate in Computer Science – 2010-2012 – Quaid Comsit College

Matriculation in Arts – 2008-2010 – Nursery Home & School

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Mian Umer Farooq

Assistant Professor

Mian.umer@iac.edu.pk

MPhil in Mass Communication (Film & TV)

Master of Art in Mass Communication

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Muhammad Usman

Lecturer

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Bachelor of Film and Television

This program offers a dynamic education that combines creativity, technical skills, and industry knowledge in film and television production. Students engage in hands-on experiences that encompass various aspects of filmmaking, including scriptwriting, cinematography, editing, sound design, and production management. This comprehensive curriculum prepares them for successful careers as directors, producers, screenwriters, editors, and other vital roles in the film and television industry.

Scope of the Program

This four-year degree program covers a broad spectrum of topics essential for career in film and television. Students explore narrative development, visual storytelling, production techniques, and post-production processes while collaborating on real-world projects that polish their creative and technical abilities. Key areas of focus include film theory, television production, media ethics, and audience analysis. Opportunities for collaboration with industry professionals, site visits, and internships provide valuable insights and experience, equipping students for careers in film, television, and digital media.

Program Objectives

• Develop a deep understanding of the creative and technical processes involved in film and television production.
• Gain proficiency in industry-standard software and tools for editing, sound design, and visual effects.
• Understand the historical and cultural contexts of film and television as storytelling mediums.
• Advocate for diverse narratives and inclusive practices in media production.
• Learn effective collaboration and leadership skills to manage production teams and projects.
• Analyze and solve complex production challenges through innovative approaches to storytelling and technology.

Learning Outcomes

1. Students will apply effective storytelling techniques and project management strategies in film and television projects.
2. They will master essential tools and techniques for editing, sound design, and cinematography.
3. Participants will develop the skills necessary to lead and manage creative teams successfully.
4. Students will enhance their ability to communicate creative ideas and project developments to stakeholders effectively.
5. They will create and implement production plans that prioritize creativity, quality, and ethical storytelling.

Eligibility Criteria:

Bachelor of Animation Design

This program offers a dynamic education in animation design, focusing on the creative processes and technical skills necessary to bring characters and stories to life through animation. Students engage in hands-on learning, exploring various animation techniques, including 2D, 3D, stop-motion, and visual effects. This comprehensive curriculum prepares graduates for careers as animators, character designers, storyboard artists, and visual effects specialists in film, television, and gaming.

Scope of the Program

Over four years, this degree program covers essential aspects of animation design, including character development, motion graphics, and narrative storytelling through animation. Students work on collaborative projects, allowing them to create short films and animations that showcase their unique artistic styles. Key areas of study include the principles of animation, storyboarding, digital sculpting, and compositing. With opportunities for industry partnerships, workshops, and internships, students gain valuable experience and insights into the evolving landscape of animation.

Program Objectives

• Develop a thorough understanding of animation principles and their application in creating compelling visual stories.
• Cultivate skills in various animation techniques, including traditional and digital methods.
• Learn to create engaging characters and environments that enhance storytelling.
• Foster critical thinking and problem-solving abilities through design projects and critiques.
• Enhance collaboration and communication skills necessary for working in diverse creative teams.
• Promote innovative and ethical approaches to animation that celebrate diversity and inclusivity in storytelling.

Learning Outcomes

About Degree:

The program prepares students for a successful career in animation design, emphasizing creativity, technology, and constructive interaction.

Learning Outcomes:

• Foster creativity, imagination, and critical thinking for original and engaging animation designs.
• Develop concepts, characters, storylines, and explore different animation styles and techniques.
• Use technical and conceptual abilities, and advance digital skills in 2D and 3D animation.
• Understanding the global animation industry landscape.
• Instill ethical responsibility with values such as diversity, cultural sensitivity, and social responsibility.

Future Benefits:

• Careers as Concept Artists, Storyboard Artists, 3D Modelers, VFX Artists, Directors, and more.
• Advancement to supervisory positions with strong teamwork and time-management skills.
• Employment opportunities in both private and public sectors.

Eligibility Criteria:

• Intermediate with at least 45% marks (Second Division).
• Equivalence certificates issued by IBCC for O/A levels or qualifications from Foreign Universities/Institutes.